Due to exponential growth of digital content, there is a critical need for highly customizable interfaces tailored to match both individual user profiles and specific types of search. IM3I aims to supply creative media organizations with new ways of searching, summarizing, and visualizing large multimedia archives. IM3I will provide a service-oriented architecture that allows for multiple viewpoints of multimedia data deep inside repositories, providing better ways to interact and share rich media. This paves way for a multimedia information management platform that is more flexible, adaptable, and customizable than current repository software. This in turn opens new opportunities for content owners to monetize their digital assets.